Automotive Group – Public Relations for the Automotive Industry

Penske Automotive Group, based in Bloomfield Hills, Michigan, is an internationally renowned freight transport company which operates mainly in the United States, Canada, Europe, and Western Europe. It is renowned for its high-quality accessories and equipment for automotive applications. Penske Group offers a complete range of automotive aftermarket products for their customers. Apart from these, the company also deals with other accessories and equipment for the automotive industry. For instance, they manufacture safety and security lights and accessories and provide installation services. They also offer accessories such as seatbelts, steering wheel mount kits, fog lights, fender flares, hood trims and front bumper covers.

In the automotive industry, a company’s reputation is often associated with the quality of its product or service. A company with a poor reputation may be able to bring in more business despite its higher price, however, it will lose customers to other competitors that have higher reputations. It therefore becomes important for the manufacturer to maintain a good reputation throughout its operations, which requires round the clock customer support and timely product recalls if needed. For instance, if there is a high possibility of a gas leak in a particular model of a particular brand, the company should immediately issue a safety alert to all authorized service centers so that potential customers can be informed. This is important because the company could lose potential business if a safety issue is not resolved in a timely manner.

According to the U.S. Consumer Product Safety Commission, every year, thousands of Americans get in a car accident in the United States. Sadly, these accidents are not only devastating but also preventable. In addition to publishing regular press releases about product recalls and the names of companies that have recalled their products, the Automotive Group should also issue frequent safety announcements on their website. The website would list the number of product recalls that the company has been involved in, the severity of the incident, the manufacturer of the vehicle involved, the date the recall took place, and the customer’s contact information. These websites also provide helpful information about automotive safety, such as how to remain safe when driving certain types of vehicles.