When it comes to car customization and branding, vinyl is king. It’s a flexible and durable material that can be used for everything from changing colors to covering vehicles in a protective film. It’s a popular option for businesses with large fleets and even individual car enthusiasts.
Vehicle wrapping is the practice of applying large sheets of pressure sensitive vinyl to a vehicle’s original paint. The process requires extreme precision and skill and is best done by a trained and certified team. It’s a popular alternative to painting, as it can save money on labor and maintenance costs. Plus, unlike paint, vinyl doesn’t have pores that can easily trap contaminants, meaning it’s easier to keep clean and looking new.
The technology behind automotive vinyl is a relatively recent development. The first applications were in the form of die-cut vinyl, which was expensive and only the largest companies could afford it. As time went by, however, technological advancements made it possible for smaller companies to produce high-quality, colorful graphics.
The breakthrough that fueled this evolution was the accidental discovery of polyvinyl chloride by BF Goodrich in 1926. The new plastic-like material could be molded to be firm or flexible, thick or thin, and was available in almost any color. It was this innovation that opened the door for business owners to turn their vehicles into mobile billboards and private vehicle owners to customize their cars with unique graphics.
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