If you want to attract new customers and increase your sales at the same time, consider offering discounts. Research shows that 23% of U.S. shoppers abandon their carts when they’re forced to create an account. By offering customer discounts, you can boost conversions and create a loyal customer base. Another way to increase conversions is by offering a guest checkout option. This method can be combined with digital wallets and geo-location.
Before opening an automotive store, consider your competition. There are a number of big names in this industry, such as Advance Auto Parts, Pep Boys, and AutoZone. Whether you plan to compete with these big name retailers will depend on your market entry strategy. To get the edge, you need to offer your own private label products and brands. You can also sell other products such as tires, such as batteries, and services like oil changes and tire rotations.
The first step in setting up an automotive store is to assess the competition in your market. While the market for automotive stores is huge, you must find a location that is not in a high-trafficked area. In addition to considering the local competition, you should also consider the nature of potential customers. If your customers are car enthusiasts, it is wise to offer warranty insurance and other protection upsells. Your customers will appreciate these services.
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